Intelligent-networks Website Linking Strategies, Connections and Networking
When it comes to linking strategies for your website you need to concentrate on one word. Backlinks! A backlink is defined as having your website address on another website. This creates a link pointing your visitor or a search engine back to your website. If you were in a game and were keeping score every backlink gives you a +1. An outoging link is the link of another website on yours pointing back to theirs. You would score this a -1.
In 2011, Google created what is known as the Panda Algorithm which ranks an entire website based on its content quality. Google then released the Penguin Algorithm in 2012 to penalize websites that used manipulative techniques to achieve high page rankings including keyword stuffing, link schemes, and posting duplicate content.
In this process, the Penguin algorithm evaluates the quality of inbound links to your website. Used in combination, these algorithms help Google recognize high-quality websites that contain relevant, meaningful, and valid content and rank them accordingly.
In addition to providing fresh and engaging content on your website, one of the best ways to achieve a high search ranking within the context of these two important algorithms is to incorporate valid linking strategies.
Types of Website Links
Inbound Links
Inbound links include direct links and keyword links from other websites relevant to a specific keyword or phrase. Search engines use the number of inbound links to a website as a significant factor in determining that website’s ranking. A high volume of inbound links and inbound links from authoritative websites increase your popularity and ranking for relevant topics and keywords.
Internal Links
Internal links are links that connect related web pages within your website. Internal links include direct links and keyword links relevant to a specific topic. These links may be located on individual web pages or within blog articles. Search engines will analyze the number of internal links to better understand the relevancy of individual web pages to specific keywords, phrases, and topics.
Links continue to be a benefit as part of the search engine ranking strategy, however, they have diminished in their importance over the years. It is necessary to adopt of process of responsible marketing and seek out links from trusted partners as well as high quality website.
Intelligent Networks Corporation offers an array of marketing resources to help you maximize your online impact, capture and convert web-based sales leads, and expand your brand identity in your local market by attaching professional and genuine Website Linking Strategies.
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Whether you’re looking to add on new services or refresh your current online marketing, Intelligent-networks.com, marketing specialist can analyze your company’s online presence and outline a marketing strategy designed for your success.
Contact us at clientcare@intelligent-networks.com or call 877.621.3899 so we can further assess your specific needs.
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